City Theatrical talks new ecommerce platform
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What do you value or enjoy the most about exhibiting at PLASA Focus Leeds?
At City Theatrical, Ltd., our experience as an exhibitor at PLASA Leeds has been that it’s an intimate show that features the best and brightest tech and minds in the entertainment lighting industry today. The event itself is located in Leeds, which is in the north of the country, so it’s a different audience than we have, in cities like London, with more of a locally focused audience, from and working in the North of England. Leeds is an exciting town to be located in, with great access to education, arts, and easy transportation with a train that connects to London in less than two hours. We’ve met some great theatre technicians and other professionals at this show in years past – the show itself has such good energy, with lots going on! We’ve made some great connections at PLASA Leeds in the past years, and we look forward to seeing what’s next this May.
What products or services will you showcase at PLASA Focus Leeds this year?
We are very excited to launch qolorflex.co.uk , our new ecommerce platform for the European market, offering LED Strip lighting, drivers, and accessories for B2B and B2C projects alike, earlier this year in January 2025. It’s a tremendous dream realised for us; as we can now provide LED lighting and accessories from our QolorFLEX® and Eluxtra™ brands to a wider audience throughout Europe, and serve them with quick turnaround times and economical pricing.
We will have our QolorFLEX 24V LED Tape and QolorFLEX NuNeon demo kits available for demonstration on our stand at PLASA Leeds, such that those interested in placing orders at qolorflex.co.uk can first test our latest and greatest LED strip lighting technology at the show. We’ll also be offering at qolorflex.co.uk £200 giveaway, to one lucky event participant who scans in at our booth, to make their first shopping experience on the site a little bit sweeter.
We will also be demonstrating our Multiverse® Studio Kit solution, for a complete and robust wireless DMX package for film and video, live event, and other entertainment lighting projects.
We will demonstrate our new DMXcat-E™ and multi-award winning DMXcat® Multi Function Test Tool at PLASA Leeds, which are among our best selling products and used for troubleshooting light installations by lighting professionals across Europe, and the world.
Last but not least, our new Wing Nut Socket product just started shipping to Europe, and we are excited to introduce this sleek but simply designed hardware to the European market, as a must add to every technician’s toolkit.
What is the overall vision/purpose of your company?
At City Theatrical, we seek to invent, manufacture, and customize unique lighting accessories as solutions for lighting professionals in Europe every day. We are excited to share our vision, and more on what’s next for us, with the audience at PLASA Leeds next month!
In what ways is your company driving the industry forward?
The City Theatrical Ltd. UK office is driving the industry forward with new technology and innovation, including DMXcat-E and DMXcat testing solutions, Multiverse wireless DMX, QolorFLEX LED strip lighting, and more. The introduction of our new E-Commerce website, QolorFLEX.co.uk is a way for us to not only provide the best solutions through our vast dealer network, but also provide the most cutting edge and high quality LED lighting technologies to a wider audience, in stock now for Europe, for quick turnaround times and high customer satisfaction.
PLASA Focus Leeds returns to the Royal Armouries from 13-14 May 2025.
You can find City Theatrical on stand N-C04, where you can get hands-on with their latest lighting equipment. Attend the show for free with City Theatrical
