Dr. Sacha Krstulović is a consultant in artificial intelligence for audio processing. Until May 2023, he was the head of AI R&D at Music Tribe, a multi-million dollar audio equipment manufacturer including famous brands such as Midas, TC Electronics, Behringer and more. Before that, he was a researcher on speech technologies at Toshiba and Nuance, and invented a complete sense of hearing for computers at startup Audio Analytic, later acquired by Meta. Today he is running Understand-AI.today, a consultancy which helps businesses to understand AI technology and to turn it into value via products and strategy. Sacha is passionate about the creative aspects of technology and entrepreneurship.