Matthew’s appointment as Head of Automation in the spring of 2022 marked a significant milestone for Area Four Industries UK (A4iUK). The appointment both strengthened its position as a leader in the live event automation technology sector and reaffirmed the companies direction with the globally recognised EXE Technology brands. With a foundation built on hands-on experience in live entertainment and theatrical production, Matthew later expanded his expertise into technical sales and project management. This blend of practical knowledge and strategic skills enables him to deliver innovative solutions while addressing the unique challenges faced by clients in many different sectors. His super vision at A4iUK not only drives advancements in their automation business but also ensures that customers receive tailored, cost effective systems for their exacting project needs. Under Matthew’s guidance, A4iUK continues to set new benchmarks in delivering affordable cutting-edge, reliable solutions for live events and productions.