TAZAAR is an innovative product CRM management company specialising in product traceability and digital product passports for the entertainment sector. With over eight years of experience in the circular economy, Lisa has contributed significantly to circular initiatives through her previous roles at Innovate UK Growth and London & Partners. Her work has consistently supported manufacturers and businesses in adopting sustainable practices and leveraging digital transformation for enhanced lifecycle management. Previously, Lisa was involved with the European Enterprise Network in the environment sector group, where she worked on fostering innovation partnerships between manufacturers, universities and digital technology companies across Europe. Her consulting background is extensive, with key roles in managing policy change impacts for businesses, including leading the Business Covid response team at London & Partners and preparing companies for Brexit with the Department for International Trade. Lisa’s career is dedicated to merging policy, innovation, and sustainability to forge pathways for future-ready businesses in the global market.